Mania is its own end

I seem to be in a tiny minority in my social network, but I’ve become a big fan of post-Broncos Tebowmania: the way in which the mania has grown and become partially detached from its erstwhile object in inverse proportion to the football importance of that object. Can somebody ask Zizek to write an article about Tebow, or maybe Tebowmania and Christopher Nolan?